Journal

Operating notes from a one-person AI-enabled marketing agency. What we ship, what we get wrong, what we learned the hard way

Operating notes

What an AI-enabled marketing agency actually ships in a year

A retro on shipping 1,800-plus branded shorts across two consumer brands with no in-house creators, no editors, and no agency-of-record. Cost basis, failure modes, and what was actually load-bearing
Engineering

UGC at scale: rebuilding the creator pipeline for an eight-creator AI network

Why generic AI tools collapse at production volume, and the operations layer that lets a single brand sustain daily UGC output across YouTube, Instagram, and TikTok without a content team
Strategy

Working alongside the agency stack: a year of operating notes from an AI-enabled marketing agency

Twelve months of running AI creator content alongside agencies, performance teams, and in-house creatives. What an AI marketing agency owns end to end, what we hand off, and where the lines actually fall
Pipeline

Lessons from shipping 400 literary shorts on autopilot

Project Marginalia retrospective. One markdown file in, 409 voiced and captioned vertical videos out, marginal cost under a dollar. The first end-to-end test bed of what became the Parallel Media engine

hi@parallelmedia.co →

If any of this maps onto a marketing program you’re trying to rebuild, tell us what you’re working on